Improving your website’s performance is rarely about changing
just one thing. It usually involves tackling several things all
at once. We highlight some areas that can make a real
difference.
read more... on 'Could your website be working harder?'
Recent research into how specifiers approach and source
Continuing Professional Development (CPD) material offers some
clear guidance to building product manufacturers and
construction industry service providers.
read more... on 'Survey highlights the benefits of marketing through CPD'
Following his advice on the practicalities of stand design and
presentation in February’s Monthly Briefing, CIMCIG’s
Rick Osman examines how staff should – and shouldn’t – behave at
trade shows such as Ecobuild.
read more... on 'Maximising your stand’s impact at Ecobuild – part 2'
TNT Post has launched adScents, a scratch and sniff range of
scents that can be incorporated into your direct mailing in one
of three separate ways. The possibilities are surely
mind-boggling.
read more... on 'The sweet smell of... direct mail marketing'
Two recent industry surveys – one focussing on workload
predictions and the other measuring actual growth – have served
to highlight the often inverse discrepancy between expectations
and reality.
read more... on 'Forecasters hesitate over future growth prospects'
The rise and rise of social media has brought with it new
‘levels’ of communication, each with its own purpose and
etiquette. Understanding how to use them can help companies
attract and engage new customers.
read more... on 'Effective communication in the ‘age of social media’'
If there are any topics you would like to see featured in forthcoming editions of the monthly briefing eNewsletter or if you have any other comments, please get in touch.
